Graphic Design Work Designer Options
When you’re creating a graphic design there are a number of decisions to make. In addition to your budget and the creation process, there are features and functions to weigh. There are so many fantastic technologies and options that the process can feel overwhelming!
#1 What’s the purpose of your graphic design work?
This is perhaps your single most important consideration. When you know your presentation’s purpose there are some design options that just make sense. Know your site’s purpose first! Then you can weigh your options.
If you’re building an e-commerce site you will want a shopping cart solution and a product catalog full of product photos and descriptions as an example.
That’s what I do here for you! I help you understand your brand and purpose, while understanding your graphic design aesthetics, so that I and my graphic designer business partner can create a top notch, HIGH PERFORMING BUSINESS WEBSITE for you, which includes and entire business branding SEO business model and content plan for your future.
You walk away with much more than just graphic design, but a real plan and purpose to meet your goals faster.
Read more about SEO & Branding.
#2 What’s your budget for your graphic design?
Even though the free blogspots, wordpress.com and website builders are tempting, you will want to hire a professional designer, so the job is done right the first time. A professional designer can help you integrate all of the design elements and technologies right from the get go. And a professional can help you with SEO from the beginning.
If you have a low start-up budget, consider having an existing template or design modified by a pro designer like my business partner. For example, you can hire us to modify a template to fit your needs and website purpose.
I know it can be the hardest thing to spend some money, and invest in yourself upfront, yet if you don’t, why would you expect anyone else to, like your target market, clients and customers?
Reliability and longevity in WordPress.org Graphic Design Work
Ideally you want your website graphic design platform to be supported tomorrow and ten years from now. If you purchase software and they go bankrupt next week, there won’t be any developers working on maintaining and improving the program. However, if you purchase from a reliable source that’s been around for a while, you can be fairly certain you’re protected. You can also be fairly certain their developers will continue to grow and adapt the software to fit the demands of new technology.
Free Website Builder or Designer Means Zero SEO
There are site builders running TV commercials and online ads everywhere. You get a site free, and pay $1 for them to maintain it monthly. What are the downsides to this for business?
* You Don’t Own It
* Google Favors WordPress.org for SEO
* You Get What You Pay For
* You Give Up Flexibility
#3 Who is your graphic design audience?
Your audience plays a very important role in the design of your website and SEO plan. Not only do you want to make sure your site is easy to navigate, you also want to make sure it appeals to your audience. If they’re cutting edge, then you’ll want a modern look and feel. If your audience is older, then you may want a more mature design.
Does your website niche fit better with video content or print content? How are you going to connect with your prospects, visitors and customers? Your site’s design needs to support your audience and their needs and desires, plus how people search for all of this.
This is what we will uncover in your Business Branding Exercise to implement.
#4 Efficiency and logic in graphic design work
While the appearance of a website is important, so too is the user’s experience. Ideally a site will feel intuitive. Everything will be easy to find and apparent. Your visitors won’t have to dig for information and if they are digging, it’s because you want them to. This means:
* Logical content categories
* Relevant (not random) and easy-to-access pages
* Streamlined processes (like shopping cart, opt-in and downloads)
Before you have a designer design it for you, plan it on paper. Know exactly what your site’s purpose is and create a plan to make it happen. Research other sites in your industry. Research keywords so you know how your prospects search.
Also take a look at the various technologies that can support your site and its purpose. Some design services offer seamless integration. Keep your visitors’ experience at the heart of every decision, and you won’t go wrong.
I will help you plan and create this relevant, not random model, and you can walk away with graphic design work and an entire business brand and planning action outline with SEO!
How Much “Fancy & Fluff” Does Your Graphic Design Work Really Need?
Do you know what’s effective on your website and what’s overkill? Do you know what features and functions your audience responds to and what turns them off? Many websites go overboard. They utilize every bell and whistle available. The goal presumably, is to provide a great user experience. Unfortunately, they end up accomplishing the opposite.
Every single feature on your website needs to have a proven function and purpose. Sometimes that’s not so easy to identify. Generally, if it doesn’t help you achieve your goal, then it’s best to get rid of it.
Here are some graphic design edits and deletions to consider:
* Most fluff distracts from your overall goal and purpose. For example, if you want a visitor to make a purchase then a flash graphic is generally nothing more than a distraction.
* Most fancy things slow your website down. A fancy graphic or internal program slows down the upload time. If it takes too long for your site to upload then you’re going to lose potential visitors and favor with Google. If your website doesn’t upload in a matter of seconds, ten or less, it’s time to shrink files, and eliminate heavy graphics.
* Most fluff doesn’t offer tangible value. Think about it for a moment; what value does a fancy website graphic add to your customer’s experience? What value or benefit do they gain? If the answer is nothing, then get rid of it.
An add-on feature or function is good when it adds value to your visitor’s experience. For example, a social networking feed can be superfluous on some websites. However, if it helps build your following and create a community it can be a good feature. Some fancy and fluff make sense.
Decision Time in Graphic Design
So how do you decide if a website feature is relevant? How do you know if you should keep it, or eliminate it? Ask yourself the following questions:
* Does the feature enhance your visitor’s experience?
* Does the feature help you achieve a business goal?
* Does the feature slow down your website upload time?
* Does the feature distract?
Here are more questions to answer to know if you should keep a graphic design feature or not:
*Are people interacting with it?
* What do they do once they’ve interacted with it?
* Are people staying on your website longer?
* What action are they taking?
* Are they buying more?
*Are they signing up for your opt-in list?
* Are they reading more content?
Find what offers value in your graphic design work feature choices, and if they support business growth. Know your audience, your goals and the purpose of each add-on feature.
How Cool Is Your Graphic Design?
Is your design lacking in coolness? It’s important to keep up with trends and technology. Visitors make a snap judgment when they visit. If it looks old and dated, it may discredit you. Here’s how to have a designer create a modern and cool-looking website to stay current and credible.
#1 When was the last time you updated your presentation?
This is the first and most basic question. If it was more than a year ago, chances are you’re missing out. New technologies and website features are developed on a regular basis. You certainly don’t have to take advantage of all of them. However, you can freshen up and modernize your presentation at least once a year with a designer, and I can help you with that, plus your SEO maintenance and updates.
#2 What features and functions do your prospects use?
We covered a lot above on your graphic design relevant features. Social networking is another example. Just about everyone from the age of twelve on up is using some social networking site. It’s also vital for your SEO, and will help keep your presentation up to date. It’ll also provide a connection to your audience.
#3 What can you add or modify to work and enhance the experience?
Designer elements shouldn’t be added just because they’re cool. They need to support your overall business goals and purpose. Take a look at the technology offered today, and how it might support your business. Explore how it might add value to your customers.
* Do you use video on your site? Video is vital for SEO, and one that many prospects respond to.
* Are your prospects active on social networking sites? How can you add this behavior to your business model to add value?
* Can you take advantage of your prospects and visitors to add content to your site?–yes!
* Would a blog help you build or support your brand?–yes!
* Can social bookmarking build your traffic and SEO?–yes!
#4 Are your design graphics, images, and colors out of date?
It’s important that your entire site create a comprehensive image. This image should support your brand. Making huge changes to the overall look and appearance of your site can have a detrimental effect. However, you can update your look, and still retain your existing brand image. For example, you can have a complete overhaul of your navigation, and retain your header graphics, logo and font.
Small changes with a designer can make a big difference. A simple adjustment of your font to a new and more modern-looking font can add “edge” and “cool” appeal to your site.
If you haven’t updated your presentation in a while, take a look at how you can improve it. Base your considerations on your user’s experience. Make sure each change you make supports your customer and/or your business goals. I will help you!
Here are some example design templates I and my web designer business partner like to use in our WEB DESIGN & SEO PACKAGES to give you ideas of your possibilities in designer graphic design…
Colors, images and fonts can all be customized. The other cool thing with these templates is that they are “modular design”. That is, you may like template #1, but you like the services section of template #2. You can mix and match to get exactly the custom, simple, effective, functional and awesome graphic design work you want!
You can link to each graphic design template to check out how they work…
Designer Website versus Blog – Or Do I Need Both?
If you are here on my site, and have read about SEO & BRANDING or BRAND MAGIC, then you know without content, you don’t have SEO. And without SEO, you don’t give yourself much chance in a competitive online business world.
Graphic Design for Business Means Both Website & Blog…Period!
For business, a blog and a website work well together. A website sells. A blog drives traffic and brands the business. A blog can speak to a niche within your niche. For example, most big businesses have a main website. They also have a blog that is basically talk. The blog helps brand the business, and it connects prospects and customers to the business. It builds a community. It also performs for the search engine robot.
Before you make a decision to not have a blog for your graphic design work, consider these points. What’s the purpose of your presentation, and how do you communicate that without content? What will offer the best customer experience? Finally, what will best help you achieve your business goals?
Also plan for the future. How are you going to grow? What features and technologies might you need in the future? Think ahead. Of course you’re not going to be able to predict the future a hundred percent, so also pay attention below.
Why Landing Pages Are Critical to Your Work & Success
If your presentation goals are falling flat, you may want to take a look at your designer landing page. Your designer landing page is your home page. It’s the page most people “land” on when they come. From your landing page, a visitor can take a number of actions.
They can leave your site – not desirable! They can click on a page, or link within your site and dig deeper. They can take action and fill out a form, or click to make a purchase. Ultimately your landing page is a decision-making page. This means it’s critical to your work and success.
Is Your Graphic Design Landing Page Captivating?
Does your designer landing page capture attention? Ideally it will have a compelling headline followed by keyword-targeted content that supports the purpose of the landing page. Additionally, your landing page shouldn’t be distracting. Everything on that page needs to support the purpose of the page.
What’s the Purpose of Your Graphic Design Landing Page?
Different landing pages have different purposes. You may want visitors to sign up for your opt-in form. I advise to have a separate landing page for this, so that you can link to it easily from your email, social media, etc., and it targets the action.
Make sure that’s the action your landing page copy and graphics support. If your landing page is designed to motivate a sale, then you want the page to sell a product or a service. Everything on the page needs to support that action. You don’t want to distract with opt-in forms or content links.
If your landing page is struggling, take a look at it and see if the entire page supports your purpose for the page. If not, re-work it.
I can help you determine your single purpose and niche for your homepage, which will determine the purpose of your relevant key pages and blog content to support it, and perform for you. You will have many pages and posts working for you as parts of a whole brand. You also give yourself more chance of ranking for each page or post.
Do You Have a Call to Action?
Regardless of your purpose, your designer landing page needs a call to action. Visitors need to be guided to what to do next. If this guidance is missing, they may likely click away. Support your page’s purpose with a compelling call to action.
If you want them to sign up for your opt-in list, then ask them to do so. If you want them to dig deeper, and read your content and information, then tell them to click through. If you want to make a sale, provide a number of opportunities for them to make that decision, and take action.
Work, Test & Track
Work, test and track various elements to optimize your designer landing page to fit its purpose. Test which headline works best. Test which call to action works best. Test where to place your sign-up form for the best results.
Because your landing page is the page where most of your traffic enters your site, it’s imperative that it support your goals. Make sure your landing page has a purpose. Follow it up and make sure each element of your page supports that purpose. Eliminate element that don’t and get rid of distractions.
Optimize your landing page with my services, and you’ll optimize your business!
Why Content Is Crucial for Your Designer Site
There’s one sure-fire way to success online. Make sure you have an abundance of content as your presentation. Without content there’s really no reason for anyone to visit your designer site. Here’s why content is crucial.
Your content is the single biggest value you offer prospects and visitors. Each time a new visitor comes to your site, they’re looking for one thing. They’re looking for information. Content is information.
Now, you don’t have to provide content in the form of articles or reports. You can provide audio, video or even snippets like tips and quotes. There’s a huge variety to the type of work you can offer. Consider offering the type your audience best responds to. Make sure it fits your business goals, and provides value to your visitors and prospects.
Your Brand Magic SEO Plan will do this for you. Plus, it’s Google Friendly. Here’s a video to explain the keyword advantage I can give you…
Content is what search engines look for when they’re indexing your site. It’s how they know what you’re about. It’s also how many of your visitors find you. They type into their search engine the keywords, or the words that describe the information they’re searching for. The search engine provides them with a list of results. They click on one or many of these results, and they end up on your designer site. None of this would happen without content.
Sales and Profits
Regardless of your business model, content helps you make money. It helps you establish credibility and authority with your visitors. This gives them confidence to buy from you. Content also helps you establish your brand. It helps prospects like you. Again, this is a buying trigger. People buy from people they like.
Content also helps persuade. When you present information that offers value, your visitors can make an informed decision. They can solve their problems based on the guidance and solutions you provide.
How Much Content Is Enough?
Honestly, as long as your content provides value and supports your goals and your visitors, you can never have too much. Create a plan to add content to your designer presentation on a regular basis. Stay in touch with trends, hot topics, your customers’ needs and problems.
Create your content plan to help you meet your goals. Each piece of content you publish should have a goal and a purpose – even if the purpose is simply to inform. Each content work has potential to rank individually, so maybe you have big budget competitors always beating you with their homepage, but you have a great post or page both people and Google love working for you.
Create and work a plan that matches your visitors’ needs with your own budget, time and goals. If you want your designer presentation and business to succeed, make sure to include a Brand Magic SEO Content Action Plan as part of your long-term strategy.
I like to be thorough in helping you, so read on for 7 tips on being user friendly and the psychology of color choices…
Easy Strategies to Work Your Design User Friendly
The more accessible and user friendly your designer site, the better your user’s experience. Make sure each and every visitor, regardless of their ability or technology, can experience all you have to offer.
You want every single website visitor to have a positive experience. In order to make that happen it has to be accessible by everyone. Here are seven easy strategies to work and make everything user friendly.
1. Don’t work CAPTCHA – Just get rid of it.
2. Work tagging photos – Simply add an alt tag to your images, and this should be your main keyword for basic SEO. An alt tag tells your visitors what the image is if it cannot be displayed or viewed. The Americans with Disabilities Act dictates that all images must have an alt tag.
3. Work small files and quick download/upload times – If you have large files you’re making your site inaccessible to many. Make sure your website images, files and graphics are all as small as they can be. Quick upload times are appreciated by all.
4. Work standard files – Make sure any content published or available on your website is available in a readily accessible format. For example, PDF documents are easily viewed by any system. MS Word files or WordPerfect files are not.
5. Work navigation – Make sure each button, category, or action step is easy to find and understand. The more straightforward your website navigation, the easier it will be for each and every visitor to access your site’s pages.
6. Work & label all form input elements – If you have a form for visitors to fill out, make sure each element of your form is labeled. This will ensure your visitors know what information is supposed to go into the form.
7. Work to make links obvious – If you have links for visitors to click on, make sure they are obvious. Text links, embedded or otherwise, all need to stand out from the rest of the content. Consider bold, underlined or colored formatting to set them apart.
The Psychology behind Choosing the Right Designer Colors for Your Graphic Design Work
Did you know that simply changing the color of your copy can change your conversions and sales? It’s true. Color has the power to affect our emotions. This means choosing colors is not a black-and-white decision.
Matching Your Brand Niche to the Right Designer Color
You want your designer presentation to fit your niche and audience, right? Some topics lend themselves to certain colors. For example, if it’s about love and romance you might use red or purple colors on the site.
Do your colors presently support the image you want to portray? Do they have the desired effect on your prospects and visitors?
Color has a dramatic effect on emotions. It can motivate, inspire and touch. Take advantage of the effect color has and use it on your design work to help you achieve your goals.
Here is a list of common colors and the psychological emotions they invoke:
* RED – Red colors are generally associated with love, passion, romance, danger, excitement, action and adventure. Red is also a great color if you want to grab someone’s attention. It’s often used in the headline on a sales page. Studies have shown it generated a higher conversion rate than other colors.
* BLUE – Blue often represents calmness. It is often used to exhibit a professional image. It’s associated with trustworthiness and success. It’s a symbol of water, purity and cleanliness.
* GREEN – Green often represents money. It also represents sustainable living, health, and nature. Green is another calming color that symbolizes life.
* ORANGE – Orange often represents or evokes creativity, celebration and fun.
* PURPLE – Purple stands for passion. It’s also commonly used to represent royalty, luxury and fantasy.
* WHITE – White is clean. It is simple, and it is innocent.
* YELLOW – Yellow isn’t a color commonly used on websites. Yellow can cause people to feel irritated or anxious. However, it can also represent playfulness and fun. Many people associate pale yellow with youth.
* PINK – Pink is a soft color. It’s also a very feminine color. It’s great for love, baby girls, women’s health and even young girls’ fashion and interests.
* BROWN – Brown is an earthy color. It represents simplicity, matter-of-fact attitudes and nature.
* BLACK – Black, while it can be dark and mysterious is also solid. It’s a color that leaves no room for doubt.
Regardless of your graphic design-designer work choices and the way they perform for your business, you are getting a power packed punch of not only design, but an SEO business brand plan for your long term business performance by hiring my WEB DESIGN & SEO PACKAGE SERVICES.
Consider your options and prices for good graphic design and function, and consider what you’d pay for SEO services alone. I am bringing to you exactly what I would want and would seek out, and I am confident you will feel good about the money you’re spending.